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3030:Reading Notes Week of Apr. 12

16 Apr

Reading Notes for this week come from Chapters 11 & 12  of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 11 –  More Social Tools

  • Social Calendars-place to post you event in one place yet spread the word
  • Social Pages-created about a specific topic
  • Wikis
  • Social Search Portal- search engine built or focused on one topic
  • Virtual World-3-D world

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3030:Reading Notes Week of Apr. 5

10 Apr

Reading Notes for this week come from Chapter 10 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 10 –  Social Media Newsrooms

Social Media News Releases

  • A social media and Web 2.0 optimized news release
    • Encourages interactivity
    • Contains multimedia files
    • Comment section for readers
    • Easy way available for users to bookmark the site or to send via email

3030:Reading Notes Week of Mar. 29

3 Apr

Reading Notes for this week come from Chapter ‘s 8 & 9 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 8 –  Media Communities

Image Sharing Sites

  • Fantastic way of showcasing and managing photos you have taken

Video Sharing Sites 

Uploading Images
  • Create a list of key terms for use as tags
  • Choose a video category (if applicable)

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3030:Reading Notes Week of Mar. 22

27 Mar

Reading Notes for this week come from Chapter 7 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 7 – Social Networking and Crowd-Sourcing

Social Bookmarking

  • Great way of saving your favorite blogs and your websites within a public forum
  • Blogs and websites are tagged for easy tracking and searching

Bookmarking Strategy

  • Know the rules for the site you are posting to
  • You would not want to be banned because of misuse
  • Completely fill out your profile
  • Keep a list of key terms on hand and use them frequently
  • Join groups that interest you

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3030:Reading Notes Week of Mar. 8

9 Mar

Reading Notes for this week come from Chapter 6 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 6- Social Networking & Micro-Blogging

Facebook- networking site

Basic functions of Facebook include:

  • Post
    •  information, pictures, links, quizzes, videos, events, notes, etc. on your wall and on the walls of your friends
  • Feed (a.k.a. mini-feed)
    • Live stream of updates from your friends on Facebook.  You can comment on or just ‘like’ someones status message.
  • Your Wall
    • This is where all your posts reside.  Again you can post to your wall and to your friend’s walls by viewing their profile page.

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3030:Reading Notes Week of Mar. 1

3 Mar

Reading Notes for this week come from Chapter 5 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 5- Podcasting, Vidcasting, & Webcasting

What is a podcast?

  • Audio or video files that are part of a series that are distributed over the internet
  • Podcasts are different from other audio and video files in the sense that people can subscribe to them
  • Kinda like a blog, but in audio form

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3030:Reading Notes Week of Feb. 22

26 Feb

Reading Notes for this week come from Chapter 3 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 3- RSS Feeds & Blogs

RSS- Really Simple Syndication

  • way of sharing information across the internet
  • like an electronic subscription to your local newspaper

A blog is a RSS feed.

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3030:Reading Notes Week of Feb. 15

20 Feb

Reading Notes for this week come from Chapters 1  & 2  of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 1- Creating Your Social Media Strategy

3 General areas to keep in mind for optimizing your presence in the Social Web:

  1. Interactivity
  2. Sharing
  3. Collaboration

Map your strategy using:

  • Social Networking Sites
  • Microbloging
  • Social Bookmarking
  • Blog commenting
  • Media Communities
  • Social Calendar
  • Pod-casting
  • Vidcasting or Webcasting
  • Widgets & Badges
  • Virtual Worlds
  • Social Media News Rooms
  • Custom Widgets or Applications
  • Hosting your own Blogs, Social Network, Wiki, etc.

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3030:Reading Notes Week of Feb. 8

13 Feb

Reading Notes for this week come from Chapters 10-12 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 10

  • Learning from Dell’s mistake
    • It took a crisis to get Dell started. *don’t let this happen to you*
    • Master one thing at a time.  Listening first!
    • executive push and cover made the difference
    • authenticity is crucial

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3030:Reading Notes Week of Feb. 1

6 Feb

Reading Notes for this week come from Chapters 5-9 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 5

  • Your brand IS what your customers say it is!
  • Listening a.k.a. Marketing Research

Chapter 6

Talking with the Groundswell

  1. Post a viral video
  2. Engage in social networks and user-generated sites
  3. Join the Blogosphere
  4. Create a community

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