3030:Reading Notes Week of Apr. 12

Reading Notes for this week come from Chapters 11 & 12  of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 11 -  More Social Tools

• Social Calendars-place to post you event in one place yet spread the word
  • Upcoming
• Social Pages-created about a specific topic
  • Squidoo
  • Hubpages
• Wikis
  • Wikipedia
• Social Search Portal- search engine built or focused on one topic
  • Eurekster
• Virtual World-3-D world
  • Second Life

3030:Reading Notes Week of Apr. 5

Reading Notes for this week come from Chapter 10 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 10 –  Social Media Newsrooms

Social Media News Releases

• A social media and Web 2.0 optimized news release
  • Encourages interactivity
  • Contains multimedia files
  • Comment section for readers
  • Easy way available for users to bookmark the site or to send via email

3030:Reading Notes Week of Mar. 29

Reading Notes for this week come from Chapter ’s 8 & 9 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 8 –  Media Communities

Image Sharing Sites

• Fantastic way of showcasing and managing photos you have taken
  • Flickr

Video Sharing Sites 

• YouTube

Uploading Images

• Create a list of key terms for use as tags
• Choose a video category (if applicable)
  • Optional: add date or Google map location.

3030:Reading Notes Week of Mar. 22

Reading Notes for this week come from Chapter 7 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 7 – Social Networking and Crowd-Sourcing

Social Bookmarking

• Great way of saving your favorite blogs and your websites within a public forum
• Blogs and websites are tagged for easy tracking and searching

Bookmarking Strategy

• Know the rules for the site you are posting to
• You would not want to be banned because of misuse
• Completely fill out your profile
• Keep a list of key terms on hand and use them frequently
• Join groups that interest you

3030:Reading Notes Week of Mar. 8

Reading Notes for this week come from Chapter 6 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 6- Social Networking & Micro-Blogging

Facebook- networking site

Basic functions of Facebook include:

• Post
  •  information, pictures, links, quizzes, videos, events, notes, etc. on your wall and on the walls of your friends
• Feed (a.k.a. mini-feed)
  • Live stream of updates from your friends on Facebook.  You can comment on or just ‘like’ someones status message.
• Your Wall
  • This is where all your posts reside.  Again you can post to your wall and to your friend’s walls by viewing their profile page.

3030:Reading Notes Week of Mar. 1

Reading Notes for this week come from Chapter 5 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 5- Podcasting, Vidcasting, & Webcasting

What is a podcast?

• Audio or video files that are part of a series that are distributed over the internet
• Podcasts are different from other audio and video files in the sense that people can subscribe to them
• Kinda like a blog, but in audio form

3030:Reading Notes Week of Feb. 22

Reading Notes for this week come from Chapter 3 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 3- RSS Feeds & Blogs

RSS- Really Simple Syndication

• way of sharing information across the internet
• like an electronic subscription to your local newspaper

A blog is a RSS feed.

3030:Reading Notes Week of Feb. 15

Reading Notes for this week come from Chapters 1  & 2  of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 1- Creating Your Social Media Strategy

3 General areas to keep in mind for optimizing your presence in the Social Web:

1. Interactivity
2. Sharing
3. Collaboration

Map your strategy using:

• Social Networking Sites
• Microbloging
• Social Bookmarking
• Blog commenting
• Media Communities
• Social Calendar
• Pod-casting
• Vidcasting or Webcasting
• Widgets & Badges
• Virtual Worlds
• Social Media News Rooms
• Custom Widgets or Applications
• Hosting your own Blogs, Social Network, Wiki, etc.

3030:Reading Notes Week of Feb. 8

Reading Notes for this week come from Chapters 10-12 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 10

• Learning from Dell’s mistake
  • It took a crisis to get Dell started. *don’t let this happen to you*
  • Master one thing at a time.  Listening first!
  • executive push and cover made the difference
  • authenticity is crucial

3030:Reading Notes Week of Feb. 1

Reading Notes for this week come from Chapters 5-9 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 5

• Your brand IS what your customers say it is!
• Listening a.k.a. Marketing Research

Chapter 6

Talking with the Groundswell

1. Post a viral video
2. Engage in social networks and user-generated sites
3. Join the Blogosphere
4. Create a community