This week in PRCA 3330 I was instructed to work my way through Poynter News University’s LEAD Lab. Needless to say, after my last experience with Poynter News I was not looking forward to jumping down the same “rabbit hole” again.
This week’s LEAD Lab focused on making your news leads the best they can be. While the information found in the course my be educational to those student who have not taken Introduction to Journalism or News Reporting and Writing I found it to be redundant and a waste of my time (No offense Professor Nixon!).
For starters, I don’t like the layout of the Poynter’s site. The setup of the pages and navigation buttons of the courses that I have taken thus far have been horrendously setup. I am often confused about where I am supposed to click in the module and I find myself often having to go back several times with in the same course in search of interactive items I have missed.
Tweet!!! Tweet!!! Tweet!!! As a class in PRCA 3330 we were all required to tweet for one week. Each person was to send out as least 20 original tweets and respond to at least 5 classmates.
I set up a Twitter account seven weeks ago as part of my own personal social media experiment. I don’t use Twitter everyday, however I am on it a least five days a week.
Initially, I had snubbed Twitter thinking to myself, ‘Who cares where you ate lunch?’ I figured the whole thing was just a fad and expected people to quickly get bored and move on to the next best thing.
This week in PRCA 3330 I was asked to read a chapter which discussed the ins and outs of what makes something newsworthy. I had never really thought about the subject. What makes many us turn on the news every morning and watch sometimes for hours?
First of all, there are the obvious elements:
Timing- News should be ‘new.’
Significance- Does is affect a lot of people or only a handful?
Proximity- Geographic closeness and closeness to the subject mater.
Prominence- Well know people/events get more coverage.
Human Interest- Emotional appeals.
While watching the E-Trade, “Jealous Girlfriend,” commercial that aired during the 2010 Super Bowl I experienced one of those moments.
Entertainment talk shows like Access Hollywood an Entertainment Tonight are found on most channels in some form or another. I usually bypass these shows and go for a more hardcore, “I know someone that has actually had that happen to them,” approach: Maury.