Tag Archives: Social Media

Who Needs Social Media News Releases?

30 Nov

First of all, what is a Social Media News Release (SMNR)? Let’s just say it’s not your grandfather’s news release at all.

A Social Media News Release (SMNR) is similar in content to a traditional news release, but SMNR’s are Web 2.0 optimized or media enhanced. According to Brian Solis, SMNR’s are stories that are specifically targeted to readers unlike traditional news releases, which are primarily aimed at journalists. SMNR’s still contain these classic elements:

  • Headline
  • Facts/News Story
  • Quotes
  • Boiler Plate
  • Contact Information

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5 Steps to Multimedia Story Telling

23 Nov multimedia

This week in PRCA3330 students completed Poynter News University’s module titled Five Steps to Multimedia Storytelling.

To begin with there are 5 steps to multimedia story telling and they include:

  1. Choosing a Story
  2. Making a Story Board
  3. Reporting with Multimedia
  4. Editing for the Web
  5. Producing the Story

Students learned that when it comes to choosing a story, don’t think in terms of this comes first then this comes second.  Instead segment the story and think of it as this part and that part.

Before you report your story it is smart to create a story board.  A story board will assist in defining the parameters of your story, help you organize and focus your story, determine which medium goes with each element of the story, and help you figure out what resources you need to complete the story.

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Featured Student Post-Facebook’s Privacy Scandals

27 Oct Sun Burst

This week’s featured student post deals with Facebook and the sites recent issues regarding user privacy settings.  Most college students have a Facebook account so this post is another must read!

Infographics

26 Oct

What is an infographic?  How are they useful?  And how do you create one?

First of all, an infographic is a pictorial or graphical representation of information.  Examples of infographics include: charts, maps, and diagrams.  Infographics are used to aid the comprehension of facts and figures that readers would other wise confuse or be unable to comprehend.

Infographics are very useful because infographics can be used to explain large facts and figures to readers in a way that the reader can visualize thus un-complicating the information being presented.

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Student Featured Post – Week of the Tweets

7 Oct Multi Light

This weeks student featured post is all about Twitter.  Students in PRCA 3330 are assigned to participate in activity going on in Twitterville for one week.  I love the insight and forethought that this student puts into the assignment.

Twitter for Public Relations Students

28 Sep blue ipod

This week in the public relations writing class that I am assisting with the assignment calls for students to spend one week tweeting on twitter.

I decided to update an old post from my PRCA3030, Social Media, class and re-post it with some tips for students in my class.

Listen to this episode

Twitter For Public Relations Students: Episode 1
1. Introduction

2.What is Twitter?

3. Why public relations students should use Twitter

4. A few people I follow and why

5. How to begin using Twitter for Public Relations

  • Listen
  • Think
  • Personal Branding
  • Contribute
  • Be courteous

Twitterville

28 Sep twitterville

Students in my PRCA 3330, PR writing, class have been assigned to spend one week tweeting on Twitter.  Here is a slide show of  a trade book which that I highly recommend for students to read:

View my notes for each slide here on Slide Share’s site.

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