3330:Reading Notes Week of Jan. 25

30 Jan

Reading Notes for this week come from Chapter 2 of Dennis L. Wilcox’s:

Public Relations Writing and Media Techniques (5th Edition)

Persuasive Writing

  • Hallan’s M-A-O model is one way of communicating with passive audiences.
    • Motivation
    • Ability
    • Opportunity

  • In order to write persuasively you must be sensitive to semantics.
  • TARES ethics test
    • Truthfulness
    • Authenticity
    • Respect
    • Equity
    • Social responsibility
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