3030:Reading Notes Week of Jan. 18

30 Jan

Reading Notes for this week come from Chapters 1-3 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 1

  • Because of social media’s vast reach bloggers have a large influence.  Where one person can easily be silenced it is difficult to silence the masses.
  • Groundswell is simply people getting information from one another and not from large corporations.
  • People’s desire to connect with each other coupled with new interactive technology and online economics have made the groundswell possible.

Chapter 2

  • Wiki- Hawaiian meaning quick
  • Groundswell technologies are don’t cost users.
  • Discussion forums enable relationships and networking

Chapter 3

  • Why do people take part?
    • Maintain existing relationships
    • Make new friends/connections
    • Peer-pressure
    • Pay it forward
    • 5 humanistic  impulses
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