3030:Reading Notes Week of Feb. 8

13 Feb

Reading Notes for this week come from Chapters 10-12 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 10

  • Learning from Dell’s mistake
    • It took a crisis to get Dell started. *don’t let this happen to you*
    • Master one thing at a time.  Listening first!
    • executive push and cover made the difference
    • authenticity is crucial

    Preparing for a Transformation

  1. Start small
  2. Educate your executives
  3. Get the right people to run your strategy
  4. Get your agency in sync with your technology partners
  5. Plan for the next step and for the long-term

Chapter 11

Internal groundswell benefits touch on many objectives

  • Listening
  • Talking
  • Energizing
  • Supporting
  • Embracing

Internal groundswells work only when management is listening

Chapter 12

  • Groundswell technologies are exploding

Attaining groundswell thinking

It’s not about what to DO, but it’s about how to BE!

  1. Be ready to connect with people
  2. Be a good listener
  3. Be patient
  4. Be opportunistic
  5. Be flexible
  6. Be collaborative
  7. Be humble


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