3330:Reading Notes Week of Feb. 8

13 Feb

Reading Notes for this week come from Chapter 3 of Dennis L. Wilcox’s:

Public Relations Writing and Media Techniques (5th Edition)

Legal and Ethical Guidelines

  • Ignorance of the law is NO excuse!
  • SEC- Securities Exchange Commission
  • FTC- Federal Trade Commission

Guidlines for Ethical Conduct

  • Advocacy
  • Honesty
  • Expertise
  • Independence
  • Loyalty
  • Fairness

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