3030:Reading Notes Week of Feb. 15

20 Feb

Reading Notes for this week come from Chapters 1  & 2  of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 1- Creating Your Social Media Strategy

3 General areas to keep in mind for optimizing your presence in the Social Web:

  1. Interactivity
  2. Sharing
  3. Collaboration

Map your strategy using:

  • Social Networking Sites
  • Microbloging
  • Social Bookmarking
  • Blog commenting
  • Media Communities
  • Social Calendar
  • Pod-casting
  • Vidcasting or Webcasting
  • Widgets & Badges
  • Virtual Worlds
  • Social Media News Rooms
  • Custom Widgets or Applications
  • Hosting your own Blogs, Social Network, Wiki, etc.

Chapter 2- Preparation

Key Terms or Tags

  • List of at least 20
  • No too generic

Optimizing File Names

  • Rename your files with descriptive names

Preparing Your Multimedia Items

  • Gather all:
    • Images
    • Video Clips
    • Audio Clips
  • For each image or clip above:
    • Create a short list of tags
    • Rename the file using at least one tag
    • Create a short title description using at least two tags

Gathering Content for Blog Posts

  • Gather information you may already have to use as a blog post, including:
    • Excerpts from your existing website
    • White papers you have written
    • Articles you may have published
    • Book excerpts
  • For each bit of information that will become a blog post
    • Prepare a list of tags
    • Prepare a list of links that will go into the body of the post
    • Prepare a short title using at least 2 tags
    • Prepare a short description using as many tags as you can
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