3330:Reading Notes Week of Feb. 22

26 Feb

Reading Notes for this week come from Chapter 5 of Dennis L. Wilcox’s:

Public Relations Writing and Media Techniques (5th Edition)

News Releases and Fact Sheets

Basic questions to ask when planning a news release:

  • What is the subject of the message?
  • Whom is this message designed to reach?
  • What is in it for this particular audience? Potential benefits/rewards?
  • What goal is the organization pursuing? What is it’s purpose?
  • What do you want to achieve with the news release?
  • What themes should this news release highlight?

Basic Guidelines For Releases:

Double space

2 inch top margin

1.5 each side and bottom margins

Use 10- or 12-point standard type

Don’t split sentences or paragraphs between pages

Never hyphenate words at the end of a line

Number the pages of a news release

Use a “slug” at the top of each page after the first one

Write “more” at the end of each page if the news release continues

Write “-30-,” “end,” or “###” at the end of your news release

Types of News Releases

  1. Announcements
  2. Spot Announcements
  3. Reaction Releases
  4. Bad News
  5. Local News

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