3330:Reading Notes Week of Mar. 1

3 Mar

Reading Notes for this week come from Chapter 8 of Dennis L. Wilcox’s:

Public Relations Writing and Media Techniques (5th Edition)

Pitch Letters, Advisories, Media Kits, and Op-Ed

Preparing a pitch letter

  • Be brief.
  • Get to the point; Don’t ramble.
  • Begin with an enticing lead

Media alert or Media advisory

  • Tells assignment editors about new and up coming events
  • Most common format short, bulleted and includes:
    • One-line headline
    • Brief paragraph outlining the story
    • Who, What, Where, When, How and Why (should I care)
    • Paragraph that includes media contact information or arrangement information

Media Kit Don’ts

  • Don’t use velcro unless you don’t want your kit opened.
  • Don’t overload with too many items; Keep it to around 10 items.
  • Don’t emphasize glossy pieces; using instead releases and white papers.
  • Don’t use fancy pockets or vertical folders.
  • Don’t use three-paneled folders again unless you want it to remain unopened.
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2 Responses to “3330:Reading Notes Week of Mar. 1”

  1. Antonio March 7, 2010 at 12:24 pm #

    This is very helpful. I cant stand when people ramble on and on and don’t cut to the chase from the beginning.

Trackbacks/Pingbacks

  1. Blog Comments « The Mind of a young man! - March 7, 2010

    […] #4 Pitch Letters, Advisories, Media Kits, and Op-Ed https://prsocialmedia.wordpress.com/2010/03/03/3330reading-notes-week-of-mar-1/#comment-17 March 7, 2010 “This is very helpful. I cant stand when people ramble on and on and don’t […]

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