3330:Reading Notes Week of Apr. 12

16 Apr

Reading Notes for this week come from Chapter 13 of Dennis L. Wilcox’s:

Public Relations Writing and Media Techniques (5th Edition)

The World Wide Web

Creating a Press-Friendly Web Site

  • Most important information for journalists:
    • Contact information
    • Search tool
    • Company background
    • Financial data
    • Company history and executive profiles
    • Graphics and usability
    • Downloadable material

Writing For the Web

  • Takes people 50% longer to read stories on the web
  • 79% of people only scan web text
  • Online writing is nonlinear
  • Keep sentences less than 20 words long
  • Keep paragraphs at 2-3 sentences

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