BP in HOT Oil

22 Jun

The featured PRCA 3330 blog post for this week, BP in HOT Oil, comes from Ashley Quinn’s blog and she covers the BP Oil spill which continues to pour gallons upon gallons of crude oil into the Gulf of Mexico.  Barbara Nixon and I were just tweeting about how tired we are of  listening to the plentiful and “seemingly fake” apologies which happen to be flying around in the media within the last few months from BP’s Tony Hayward to General McChrystal.  I agree with Ashley’s conclusion that most companies and individuals experiencing a PR “SNAFU” should work with their PR firm to write a “heartfelt” or at the least a believable apology. 

Preach on Ashley!! 🙂

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