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3030:Reading Notes Week of Feb. 15

20 Feb

Reading Notes for this week come from Chapters 1  & 2  of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

Chapter 1- Creating Your Social Media Strategy

3 General areas to keep in mind for optimizing your presence in the Social Web:

  1. Interactivity
  2. Sharing
  3. Collaboration

Map your strategy using:

  • Social Networking Sites
  • Microbloging
  • Social Bookmarking
  • Blog commenting
  • Media Communities
  • Social Calendar
  • Pod-casting
  • Vidcasting or Webcasting
  • Widgets & Badges
  • Virtual Worlds
  • Social Media News Rooms
  • Custom Widgets or Applications
  • Hosting your own Blogs, Social Network, Wiki, etc.

Continue reading

3030:Reading Notes Week of Feb. 8

13 Feb

Reading Notes for this week come from Chapters 10-12 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 10

  • Learning from Dell’s mistake
    • It took a crisis to get Dell started. *don’t let this happen to you*
    • Master one thing at a time.  Listening first!
    • executive push and cover made the difference
    • authenticity is crucial

    Continue reading

3030:Reading Notes Week of Feb. 1

6 Feb

Reading Notes for this week come from Chapters 5-9 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 5

  • Your brand IS what your customers say it is!
  • Listening a.k.a. Marketing Research

Chapter 6

Talking with the Groundswell

  1. Post a viral video
  2. Engage in social networks and user-generated sites
  3. Join the Blogosphere
  4. Create a community

Continue reading

3030:Reading Notes Week of Jan. 25

30 Jan

Reading Notes for this week come from Chapter 4 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Strategies for: Tapping the Groundswell

  • POST method
    • People- what will they accept?
    • Objectives- what do you want to achieve?
    • Strategy- how do you intend to do this?
    • Technology- what applications need to be built?

Continue reading

3030:Reading Notes Week of Jan. 18

30 Jan

Reading Notes for this week come from Chapters 1-3 of Charlene Li and Josh Bernoff’s:

Groundswell: Winning in a World Transformed by Social Technologies

Chapter 1

  • Because of social media’s vast reach bloggers have a large influence.  Where one person can easily be silenced it is difficult to silence the masses.
  • Groundswell is simply people getting information from one another and not from large corporations.
  • People’s desire to connect with each other coupled with new interactive technology and online economics have made the groundswell possible. Continue reading

3030:Reading Notes Week of Jan. 11

29 Jan

Reading Notes for this week come from pages 12-22 of Deltina Hay’s:

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

  • By concentrating on interactivity, sharing, and collaboration you can improve your chances of being successful.
  • RSS (Really Simple Syndication)- you can receive information from sites you like using this plain text feed.
  • Meta data- is simply “information about information.”   Meta data helps search engines more accurately categorize websites.