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3330:Reading Notes Week of Apr. 19

25 Apr

Reading Notes for this week come from Chapter 16 of Dennis L. Wilcox’s:

Public Relations Writing and Media Techniques (5th Edition)

Giving Speeches and Presentations

Tips fo giving sucessful speeches:

  • Tailor all remarks to your audience
  • Know your objective
  • Give specifics
  • Structure your message for the audiences ears
  • Keep it Timely and Short
  • Use gestures and eye contact to your advantage
  • Advertisements

    3330:Reading Notes Week of Apr. 12

    16 Apr

    Reading Notes for this week come from Chapter 13 of Dennis L. Wilcox’s:

    Public Relations Writing and Media Techniques (5th Edition)

    The World Wide Web

    Creating a Press-Friendly Web Site

    • Most important information for journalists:
      • Contact information
      • Search tool
      • Company background
      • Financial data
      • Company history and executive profiles
      • Graphics and usability
      • Downloadable material

    Writing For the Web

    • Takes people 50% longer to read stories on the web
    • 79% of people only scan web text
    • Online writing is nonlinear
    • Keep sentences less than 20 words long
    • Keep paragraphs at 2-3 sentences

    3330:Reading Notes Week of Apr. 5

    10 Apr

    Reading Notes for this week come from Chapter’s 10 & 11 of Dennis L. Wilcox’s:

    Public Relations Writing and Media Techniques (5th Edition)

    Distribution: Snail Mail to the Internet

    Finding the Media

    • Media Directory
      • names of publications/broadcast stations
      • mailing/shipping/email addresses
      • telephone/fax numbers
      • names of key editors/reporters
    • Editorial Calendars
    • Tip Sheets

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    3330:Reading Notes Week of Mar. 29

    3 Apr

    Reading Notes for this week come from Chapter 7 of Dennis L. Wilcox’s:

    Public Relations Writing and Media Techniques (5th Edition)

    Radio, Television, and Webcasting

    Radio

    • Radio News Releases 
      • Format
        • Written in all CAPS in a double-spaced format
        • Provide the length of the release
        • Use a conversational style instead of correct grammar
    • Audio News Releases (ANR)
      • Format
        • Preferred length one minute
        • Send script along with a sound tape
      • Production
        • Use first-class equipment and skilled personnel 
      • Delivery
        • Phone in actualities
        • Via satellite or World Wide Web
    • Public Service Announcements (PSA)
      • Unpaid announce which promotes government programs or public interest agencies
        • Format
          • 60, 30, 15, or 10 seconds long
          • Submit several PSAs on the same subject of varying lengths

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    3330:Reading Notes Week of Mar. 22

    27 Mar

    Reading Notes for this week come from Chapter 7 of Dennis L. Wilcox’s:

    Public Relations Writing and Media Techniques (5th Edition)

    Photos and Graphics

    Elements of A Good Publicity Photo

    • Quality
      • Use digital camera
      • 72 dpi (dots per inch) – Websites
      • 150-200 dpi – Newspapers
      • 300 dpi – Magazines
    • Subject Matter
      • Static photos of products
      • Documenting a ground breaking
      • ‘Grip and Grin’ pic of a person receiving an award
      • Group shots

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    3330:Reading Notes Week of Mar. 8

    9 Mar

    Reading Notes for this week come from Chapter 6 of Dennis L. Wilcox’s:

    Public Relations Writing and Media Techniques (5th Edition)

    News Features

    Planning a News Feature – 3 Steps

    1. Conceptualize how something lends itself to future treatment
    2. Determine if the information would be interesting to and useful for a particular audience
    3. Be sure the feature helps achieve organizational objectives

    Types of Features

    • Case Study
      • How a product or service solved a problem

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    3330:Reading Notes Week of Mar. 1

    3 Mar

    Reading Notes for this week come from Chapter 8 of Dennis L. Wilcox’s:

    Public Relations Writing and Media Techniques (5th Edition)

    Pitch Letters, Advisories, Media Kits, and Op-Ed

    Preparing a pitch letter

    • Be brief.
    • Get to the point; Don’t ramble.
    • Begin with an enticing lead

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