Tag Archives: journalism

10 Ways PR Professionals Drive Journalists Crazy

16 Nov

Luckily, while working with GSU’s George-Anne I gained some experience about what it is like to work in a newsroom.  Minoring in journalism, I can empathize with most of the items on this list:

  1. Not knowing who to contact and where to send the information to. Many journalists have a specific way that they like to be contacted.  It is important for a public relations professional to keep a media contact list detailing who to contact, how to contact them , and even when they are available for contact.  Failing to contact the right person will almost certainly guarantee that your news release will be trashed.
  2. Not meeting deadlines. If you promise a journalist a story by a certain time and date make sure you are able to uphold your end of the deal.  Newspapers and magazines layout pages based on story length, number of stories ready for publication, and advertising space purchased.  Don’t make promises that you can’t keep and if you foresee a problem then you should contact the journalist immediately.
  3. Providing unsolicited attachments along with your news release. If the journalist does not ask an attachment with your news release then it is a good idea to leave the attachment out of your email.  Many viruses are sent via email attachments and most journalists delete emails with unsolicited attachments without opening them. -> Continue reading

What is Poynter News University?

14 Sep

Students in Barbara Nixon’s PRCA 3330 classes at Georgia Southern University as well as her students enrolled in classes at Southeastern University are integrating traditional online classes via Georgia View and Blackboard along with supplemental courses offered free by Poynter News University.  So, what is this Poynter News University?

Well according to the Poynter’s website, “Poynter’s News University is one of the world’s most innovative online journalism training programs ever created. From multimedia techniques to writing and reporting, we’ve got more than 150 free and low-cost courses. As the e-learning project of The Poynter Institute, NewsU extends Poynter’s mission as a school for journalists, future journalists and teachers of journalism.”  And while all that sounds great in print… just what does Poynter’s offer students and teachers?

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