Tag Archives: PRCA 4711

10 Ways PR Professionals Drive Journalists Crazy

16 Nov

Luckily, while working with GSU’s George-Anne I gained some experience about what it is like to work in a newsroom.  Minoring in journalism, I can empathize with most of the items on this list:

  1. Not knowing who to contact and where to send the information to. Many journalists have a specific way that they like to be contacted.  It is important for a public relations professional to keep a media contact list detailing who to contact, how to contact them , and even when they are available for contact.  Failing to contact the right person will almost certainly guarantee that your news release will be trashed.
  2. Not meeting deadlines. If you promise a journalist a story by a certain time and date make sure you are able to uphold your end of the deal.  Newspapers and magazines layout pages based on story length, number of stories ready for publication, and advertising space purchased.  Don’t make promises that you can’t keep and if you foresee a problem then you should contact the journalist immediately.
  3. Providing unsolicited attachments along with your news release. If the journalist does not ask an attachment with your news release then it is a good idea to leave the attachment out of your email.  Many viruses are sent via email attachments and most journalists delete emails with unsolicited attachments without opening them. -> Continue reading
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Did you Know??? Photoshop Offers FREE Online Photo Editing Tools

3 Nov

I finished sorting most of my photos over the last week and I’ve been itching to share a few of my favorites, but I still needed to “fix” a few by cropping them.  I was using Paint to crop my pictures because my Photoshop trial expired…that was until I visited Adobe’s site and found out they offer a few photo editing tools FREE online!

I haven’t done much photo editing since my Photoshop trial expired a few months ago and being a college student I didn’t really want to fork over the couple of hundred dollars it would cost me for the Adobe package I really want.

So while looking for alternatives I decided to check and see if a new Adobe trial was available.  While looking on the Photoshop  home page I noticed a section on the site that offers “online tools”.

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Twitter for Public Relations Students

28 Sep

This week in the public relations writing class that I am assisting with the assignment calls for students to spend one week tweeting on twitter.

I decided to update an old post from my PRCA3030, Social Media, class and re-post it with some tips for students in my class.

Listen to this episode

Twitter For Public Relations Students: Episode 1
1. Introduction

2.What is Twitter?

3. Why public relations students should use Twitter

4. A few people I follow and why

5. How to begin using Twitter for Public Relations

  • Listen
  • Think
  • Personal Branding
  • Contribute
  • Be courteous

Twitterville

28 Sep

Students in my PRCA 3330, PR writing, class have been assigned to spend one week tweeting on Twitter.  Here is a slide show of  a trade book which that I highly recommend for students to read:

View my notes for each slide here on Slide Share’s site.

Can I Link My Twitter and Facebook Accounts?

24 Aug

Yes you can!

I recently read a blog post by Michael Hyatt that provides readers with very detailed instructions,  including pictures, on linking your Facebook and Twitter accounts.  I wish I would have known about this little trick months earlier as I have a hard time switching between and updating both social networks on a regular basis.  The process is so simple that it took me a little over a minute to successfully link my accounts.

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Is There an Age Limit to Facebook?

12 Jul

This weeks featured PRCA 3330 student blog post, Is There an Age Limit to Facebook?, comes from Ashley Rich’s blog.  I found this post to be highly entertaining and I loved the different types of users who are described.  I have seen parents who disclose way too much information on Facebook than their child would have liked shared. 

Enjoy courtesy of Ashley!

10 Blogging Tips For New Student Bloggers

12 Jul

For my final blog post in PRCA 4711, I decided that it would be even more interesting to give 10 Blogging Tips to new students which come from this semesters PRCA 3330, public relations writing, students.  Who better to give advice than those students who at one time or another were once new themselves?

  1. Explore the blog site before you begin. Get comfortable with your surroundings. You don’t make a speech without practicing and learning a little bit about your topic first. Play with the site and see what kind of “extras” are available to you. With WordPress you can insert links and photos; be aware of your surroundings before you jump in head first.–Rachel Alderman
  2. When blogging be careful with you grammar, spelling, and sentence structure. I know that blogging is a less formal style of writing but the basic rules of English still apply.– Alecia Norman
  3. I have a hard time with this one, but paragraphs should be kept short and to the point. It’s easier for people to read. —Ashley Quinn->
  4. Continue reading