Tag Archives: Public Relations Writing

5 Steps to Multimedia Story Telling

23 Nov

This week in PRCA3330 students completed Poynter News University’s module titled Five Steps to Multimedia Storytelling.

To begin with there are 5 steps to multimedia story telling and they include:

  1. Choosing a Story
  2. Making a Story Board
  3. Reporting with Multimedia
  4. Editing for the Web
  5. Producing the Story

Students learned that when it comes to choosing a story, don’t think in terms of this comes first then this comes second.  Instead segment the story and think of it as this part and that part.

Before you report your story it is smart to create a story board.  A story board will assist in defining the parameters of your story, help you organize and focus your story, determine which medium goes with each element of the story, and help you figure out what resources you need to complete the story.

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10 Ways PR Professionals Drive Journalists Crazy

16 Nov

Luckily, while working with GSU’s George-Anne I gained some experience about what it is like to work in a newsroom.  Minoring in journalism, I can empathize with most of the items on this list:

  1. Not knowing who to contact and where to send the information to. Many journalists have a specific way that they like to be contacted.  It is important for a public relations professional to keep a media contact list detailing who to contact, how to contact them , and even when they are available for contact.  Failing to contact the right person will almost certainly guarantee that your news release will be trashed.
  2. Not meeting deadlines. If you promise a journalist a story by a certain time and date make sure you are able to uphold your end of the deal.  Newspapers and magazines layout pages based on story length, number of stories ready for publication, and advertising space purchased.  Don’t make promises that you can’t keep and if you foresee a problem then you should contact the journalist immediately.
  3. Providing unsolicited attachments along with your news release. If the journalist does not ask an attachment with your news release then it is a good idea to leave the attachment out of your email.  Many viruses are sent via email attachments and most journalists delete emails with unsolicited attachments without opening them. -> Continue reading

Infographics

26 Oct

What is an infographic?  How are they useful?  And how do you create one?

First of all, an infographic is a pictorial or graphical representation of information.  Examples of infographics include: charts, maps, and diagrams.  Infographics are used to aid the comprehension of facts and figures that readers would other wise confuse or be unable to comprehend.

Infographics are very useful because infographics can be used to explain large facts and figures to readers in a way that the reader can visualize thus un-complicating the information being presented.

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Student Featured Post – Three Things Every Blog Needs

20 Oct

Another short, sweet, and to the point post by another student blogger offering advice to all bloggers regarding 3 things their blog needs to be a successful endeavor.  I think the tips apply to all bloggers universally.  Great find!

PR Open Mic

12 Oct

When I found out I was going to have to create an additional account on yet another social networking site…I just knew that I would hate the site.  Luckily, I can admit when I am wrong in my assumptions.

A few months ago for my PRCA 3030, Social Media, and PRCA 3330, PR Writing, classes I was asked by my professor to join yet another social networking site.  Having only three months experience with social networking sites I was not looking forward to going thru the new account setup process or looking forward to remembering yet another user name and password combination.

But…joining PR Open Mic was “easy-peasy” as my 5-year-old would say.  I was pleasantly surprised right off the bat when I set up an account in less than a minute!  After viewing the home page I was feeling a bit overwhelmed.  Not because the site is overwhelming, but because I really want to learn how to use PR Open Mic to my advantage.

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Student Featured Post – Bullying

10 Oct

In light of the tragic death of a student at Rutgers, in addition to several other student deaths that made national news, two additional student posts that I would like to share with readers this week deal with bullying.  Please read both articles and think twice before calling someone names and humiliating them because they are different!

Setting A Featured Image

5 Oct

Many students in my PRCA 3330 PR Writing class are learning how to develop and craft their writing skills and learning ways of branding themselves and their work so that they present the image the want the public to see first.

A great way to show off  your writing style and complement your posts is to add photos to your posts.  WordPress now has the option of adding a photo as a “Featured Image” and that is the first large photo that readers will see displayed above your latest post in the “featured image” category.

It took me a while to learn to feature an image, only because I didn’t know where to look while adding the picture to my posts.  If you don’t remember to set the image as the featured image when you add it to the post don’t worry you can always set it after you finish editing the post.

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