First of all, what is a Social Media News Release (SMNR)? Let’s just say it’s not your grandfather’s news release at all.
A Social Media News Release (SMNR) is similar in content to a traditional news release, but SMNR’s are Web 2.0 optimized or media enhanced. According to Brian Solis, SMNR’s are stories that are specifically targeted to readers unlike traditional news releases, which are primarily aimed at journalists. SMNR’s still contain these classic elements:
- Facts/News Story
- Boiler Plate
- Contact Information